Our Limited Edition Shoes Are a Must-Have for Tennis Lovers and Beyond
- Joseph Azagury
- Aug 10
- 2 min read
If you love tennis, then the Wimbledon Championships are definitely up there with Roland Garros, the US Open, and the Australian Open.
Wimbledon Village
When we opened our boutique in Wimbledon Village in June 2005, we did not realise the incredible impact that the Wimbledon Championships had on the Village and its surroundings. The anticipation and excitement that envelop the area during this prestigious event is palpable, drawing visitors from all corners of the globe.
On the first day of the Championships that year, we were taken aback by the wave of people coming through the Village and passing in front of our shop on the way to the courts. It was exciting and overwhelming.
We started thinking about what we could do to mark this very special sporting event.
The following year, we decided to create a shoe inspired by The Championships.
So in June 2016, Serena was born, designed exclusively by Joseph and handmade in our London Atelier.
This style, Serena, proved to be so popular with our customers, tennis lovers, and the press that we decided to create a limited edition shoe for each championship, naming them after amazing tennis players.
Whether the designs incorporate mini tennis balls or strawberries, our "tennis" shoes are works of art and a homage to Joseph's creativity (and craftsmanship), which make them unique and bold. They are handmade in our London atelier.
The Community Surrounding our Limited Shoes
Social media has played a significant role in the success of our Limited Editions,
from Judy Murray 's tweets from our first shoes to Morgan Riddle on Instagram and Tiktok wearing our Maria sandals for the Championships 2025.
Final Thoughts on our Limited Shoes
Our "tennis" shoe started as a fun marketing and creative project back in 2015 but it has evolved in something so much bigger than we thought it would be.
They are now worn by customers all over the world, from the US to HongKong.
Those styles can be made-to-order all year round.
So if you're looking to get a pair made up ,check the full collection here limited edition or contact us for more information CONTACT.
Watch this space for a big announcement for 2025
*Shoes created by us are not affiliated to or endorsed by the AELTC or The Championships.
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